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| Photo Credit: Reuters
After Bengaluru, Amazon has begun its 10-minute delivery service, “Amazon Now”, in select Delhi pin codes, with the e-commerce giant saying on Thursday (July 10, 2025) that it is enthused with the early response and feedback from customers.
The move marks Amazon’s determined strides in the booming quick-commerce market in India, where players like Zepto and Blinkit have tasted runaway success.
With Amazon Now, the company said it is offering a “curated selection of everyday essentials delivered within minutes”, addressing immediate customer needs.
When contacted, an Amazon spokesperson said: “Amazon has always focussed on offering customers a wide selection with convenient and fast delivery. We are running our 10-min delivery service, Amazon Now, in select pin codes in Bengaluru and Delhi, and are excited with the initial customer response and positive feedback, especially from Prime members.” Based on this, Amazon said it is now expanding the service over the next few months.
“Through Amazon Now, we offer a curated selection of everyday essentials delivered within minutes, addressing immediate customer needs while maintaining Amazon’s standards for safety, quality and reliability,” the company added.
According to sources, Amazon launched the service in Bengaluru in December 2024 and followed it up with its launch in Delhi in June.
According to a latest estimate, Indians ordered goods worth ₹64,000 crore from quick-commerce platforms like Blinkit and Instamart in Financial Year 2024-25, more than double from the previous fiscal year’s ₹30,000 crore.
The gross order value (GOV) is estimated to grow more than three times to touch ₹2 lakh crore by FY28, the report by one of the arms of domestic rating agency Careedge Ratings said.
According to another report by Datum Intelligence, the quick-commerce market size is expected to reach $40 billion by 2030, a jump from $6.1 billion in 2024.
Published – July 11, 2025 06:44 am IST