Amul Milk will be launched initially in Madrid, Barcelona, and subsequently it will be launched in Malaga, Valencia, Alicante, Seville, Córdoba and Lisbon in Portugal
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The Gujarat Co-operative Milk Marketing Federation Ltd (Amul) on Wednesday announced the launch of Amul milk in Madrid and Barcelona cities of Spain. The Gujarat-based cooperative body said it will subsequently expand to other parts of European Union including Portugal, Germany, Italy and Switzerland.
GCMMF also announced its partnership with Cooperativa Ganadera del Valle de los Pedroches (COVAP) – Spain’s first-tier cooperative – for launching Amul Milk in Spain and the rest of the European Union. Amul milk was officially launched in Spain at a formal event held at the Embassy of India at Madrid, where Dinesh K Patnaik, Ambassador of India to the Kingdom of Spain and D Fernando Heredia Noguera, Deputy Director for International Relations, and Community Affairs, Spanish Ministry of Agriculture, Fisheries and Food was among those present.
Through this partnership, Amul Milk will be launched initially in Madrid, Barcelona, and subsequently it will be launched in Malaga, Valencia, Alicante, Seville, Córdoba and Lisbon in Portugal. In the future, Amul also plans to launch milk and other products in countries like Germany, Italy, and Switzerland, an official release stated here, Wednesday.
First time in Europe
Jayen Mehta, Managing Director of Gujarat Milk Marketing Federation (GCMMF), which owns the brand Amul, said in a statement, “We are very honoured and pleased to enter an association with COVAP, a very respected Spanish dairy cooperative. This association will ensure all our Spanish consumers will be nourished and energised with the goodness of Amul Milk. This is for the first time that Amul fresh milk is being launched in Europe.
“It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Prime Minister, Narendra Modi, to make Amul a global dairy brand. We at Amul are confident that in 2025, the International Year of Cooperatives, as declared by the United Nations, our team will bring the brand Amul closer to every Indian across the world and showcase the power of cooperation between cooperatives.” Amul brand is rated as world’s strongest dairy brand and India’s largest consumer products group brand with a turnover of more than USD 11 billion and handling more than 12 billion litres of milk every year.
COVAP is Spain’s first-tier cooperative, founded in 1959 in Pozoblanco, Córdoba. With over 2,000 active farmer-members, COVAP is a cornerstone of Andalusia’s agri-food sector. Their dairy plant, one of Europe’s most advanced, processes more than 400 million liters of milk annually. COVAP exports to over 30 countries, including the US, UK, and various Asian markets.
COVAP President Ricardo Delgado Vizcaíno stated, “This partnership with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefitting not only our own dairy farmer members, but those in India as well. The collaboration brings together COVAP technology capabilities and high-quality milk with the Amul brand’s rapidly growing and well-known, international reputation for premium dairy products.”
Amul milk which was launched first in US market is now available in more than 35 states of United States in both Indian grocery stores and in mainstream retail stores like Costoco.
Published on June 4, 2025