India’s frozen French fry industry is on an “overdrive”.
Annual potato harvests exceeding 60 million tonnes place the country second only to China in terms of global production, while the domestic demand for frozen fries is climbing at a CAGR of 15–20 per cent. This is fuelled by the rapid growth of Quick Service Restaurants (QSRs), expansion of modern retail and a steady rise in exports.
While new processing lines, cold storage facilities and logistics networks are springing up across Gujarat, Punjab, Uttar Pradesh and other key potato growing states, amidst this surge in infrastructure, a quieter crisis is unfolding — a shortage of specialised talent.
Leaders in the sector today have the land, the factories and the demand for the products. What is lacking is a pipeline of skilled professionals who understand the nuances of processing-grade potato production, engineering and supply chain management.
Rural job creation
If not addressed, this shortage could become the frozen French fry industry’s bane — and the consequences extend far beyond French fries. The sector’s growth is intertwined with rural job creation, traceability, and sustainability. Without the right talent, the promise of a people-powered transformation risks stalling.
In this highly people-intensive sector, every fry begins with the right seed. Processing- grade potatoes demand varieties with high-dry matter, low sugar content and resistance to diseases like late blight.
The need, therefore, is to have breeders and seed development specialists who can breed climate-resilient, India-specific processing varieties, stack resistance traits against major pests and pathogens, accelerate multiplication through coordinated processor-farmer-seed company models and lastly deploy molecular testing to ensure genetic purity.
Changing consumers’ preference
For example, seed multiplication agronomists manage isolation protocols, virus indexing and certification — ensuring pre-basic seed integrity through tissue culture or aeroponics. Commercial production agronomists optimise spacing, irrigation, and nutrition to meet processing-grade specifications, ensuring tuber size uniformity and harvests aligned to factory intake schedules.
Healthy soils are the foundation of high-quality fries.
Soil scientists analyse texture, pH matter and nutrient balance, recommending amendments that help achieve target dry matter. They also promote sustainable crop rotations.
Plant pathologists build early warning systems for late blight and other pathogens, embedding integrated pest management (IPM) into farmer networks.
Today, Indian consumers’ preferences are changing and yields need to be of a standard where they attract the consumer.
Processing- grade potatoes are “unforgiving” in storage. It is therefore imperative for cold chain engineers to design facilities that meet new regulations on sprout suppression (CIPC-free) while maintaining precise control over temperature, humidity, and CO₂ levels.
Tech centre of scaling quality
In addition, mechanisation specialists need to deploy precision planters, harvesters, and automated grading systems, especially in regions with rising labour shortages.
The world is fast moving towards artificial intelligence (AI) and agriculture is no different.
Technology is central to scaling quality and efficiency and today, companies like HyFarm are using satellite and drone imagery to predict harvest timings, deploying AI-driven advisories for irrigation and fertigation and building QR code and blockchain-based traceability systems from the seed to the final product.
From Quality Assurance and Food Safety Technologists to Farmer Cluster Managers and Extension leaders, if India wants to convert its infrastructure momentum into sustainable market dominance, human capital investment must be prioritised alongside physical assets.
Climate change impact
Climate change is reshaping potato production, with rising temperatures, erratic rainfall, and abiotic stresses affecting dry matter, tuber bulking, fry colour, and storage life. Addressing this requires crop physiologists to drive climate-smart solutions—developing heat and drought mitigation strategies, screening tolerant varieties, improving water and nitrogen use efficiency, and reducing post-harvest sugar buildup through adaptive trials. Yet, few crop physiologists are embedded in commercial potato chains, leaving these climate challenges under-addressed.
The industry today needs to come together to introduce potato-processing-focused curricula in agricultural, engineering, and technology institutions; establish regional training hubs in key potato geographies, launch structured internships, certifications and fellowships for field roles and lastly build public–private partnerships to train in cold chain, processing agronomy and digital agri-tech.
India’s frozen fry sector is more than a food story; it’s an agricultural industrialisation story with global implications. It blends crop science, engineering innovation, digital traceability, and rural livelihoods into one fast-growing value chain.
The next big- leap in Indian agriculture will not be crop driven – it will be “talent driven”.
The author is Chief Executive Officer, HyFarm
Published on August 30, 2025