Madhav Sarda standing inside his premium tea store GOLDEN TIPS in south Kolkata.
| Photo Credit:
DEBASISH BHADURI
Golden Tips Tea, one of India’s oldest tea brands, is looking to tie up with venture capital firms for equity participation for an “exponential growth” in its business in both domestic and international markets.
The company is planning to open outlets in metro cities across the country, including Delhi and Mumbai, going forward, along with putting more focus on e-commerce sales growth.
“Now, we are looking into some kind of a joint venture, tying up with some enterprises and venture capital firms for equity participation. Because we see our brand will really go for exponential growth. We are in the niche category of teas. Our aim is to make Golden Tips big and available all across,” said Managing Director Madhav Sarda.
The company, established in 1933 in Darjeeling, on Monday inaugurated its flagship tea boutique in Kolkata’s Southern Avenue. It has 20 outlets — 15 managed and five franchise stores — in West Bengal and Sikkim.
“Currently, we have outlets in West Bengal and Sikkim only. We are looking to open stores in Delhi and Mumbai pretty soon. We would like to open outlets in more metro cities. We are actually looking for expansion,” Sarda said.
The company is also focusing on product innovation, with a new line of health and wellness teas being in the pipeline.
For the company, currently physical sales is around 75 per cent, online sales is around 10 per cent and the rest is exports. It exports its branded Darjeeling teas in China, Russia and Japan.
The company is looking to expand its presence in more overseas markets as the opportunity is huge. “Our company has been participating in overseas food exhibitions in countries like Japan, Russia, South Korea and France, among others,” the MD added.
Published on August 26, 2025