Reliance Retail picks up minority stake in U.K.’s FACEGYM

Reliance Retail Ventures Ltd. (RRVL) has announced a minority investment in U.K.-based FACEGYM, which is into facial fitness and skincare, for an unspecified amount. The firm approaches skincare by combining non-invasive facial workouts with advanced skincare formulations. 

Through this investment, Reliance Retail’s Tira will spearhead FACEGYM’s India foray – leading its local operations and market development, bringing the brand’s concept to Indian consumers. Reliance said it will establish and scale FACEGYM’s presence in India over the next five years, through a mix of standalone studios and curated spaces within select Tira stores across key cities.

Bhakti Modi, co-founder & CEO of Tira, said, “FACEGYM sits at the unique intersection of beauty, wellness, and fitness – creating a category of its own. This aligns perfectly with beauty consumer in India.”

Angelo Castello, CEO of FACEGYM, said, “With our current strategic partnerships, we are in a powerful position to turn FACEGYM into one of the only beauty services that exists with this size of global footprint –  launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health.”