A keen industry stalwart, Vivek Pandey has over thirteen years of experience in real estate marketing. Throughout his entire distinguished career, he has lead successful campaigns with great efforts in building strong and successful industry brands.
With his current position as Head of Marketing and Communications for Star Estate, Vivek remains at the front in setting strategic direction, building brand presence and stimulating growth within India’s highly competitive real estate markets.
Vivek’s professional life includes influential roles at Vipul Ltd, Paras Buildtech and ATS Infrastructure Ltd where he led high-value marketing campaigns in Delhi-NCR. Presently, he directs Star Estate’s marketing campaign in key Indian cities such as Noida, Gurgaon, Bengaluru, Hyderabad, Pune, and Mumbai—making the brand a key contender in every marketplace.
Vivek’s strategy is rooted in providing measurable results—increasing brand awareness, facilitating sales growth and making campaigns resonate powerfully with target markets. His actions not only make brand positioning more powerful but also move customer experience ahead in a competitive marketplace.
Reflecting on his work and vision Mr. Vivek Pandey explains, “In today’s fast-paced real estate environment, marketing isn’t just about promotion—it’s about building trust and providing clarity. At Star Estate, we’re building meaningful engagement with homebuyers by combining data-driven insights with authentic storytelling.”
His futuristic approach towards linking marketing innovation with business goals, has been instrumental in the company’s fast-track growth. Thanks to his continuous efforts, Star Estate has gained the reputation of the frontrunner among the reliable real estate consultancies in India.
At the helm of driving the growth of Star Estate to Tier-I and Tier-II cities, Vivek is spearheading the quest for emerging markets, establishing local campaigns, and positioning the brand to ride changing purchaser mindsets. His analytical thinking has positioned Star Estate to enter other cities such as Lucknow, Hyderabad and Kolkata with confidence, thus setting up shop for broader national reach.
Vivek’s understanding of customer behaviour together with his storytelling skill and online savvy, has helped Star Estate create improved developer relationships and communicate with clients in an impactful manner. His campaigns are known to strike a perfect balance between data-led insights and emotional appeal—essential to Star Estate’s brand recall within a very competitive market.
With an eagle eye on market trends and changing consumer aspirations, Mr.Vivek Pandey continues to steer Star Estate’s marketing agenda with conviction and clarity. His endeavours not only manifest in the growth pattern of the company but also in the expanding image of the company as a trusted real estate partner for homebuyers as well as developers in India.